Integrating social media in website
In order to take full advantage of the access to these consumers offered by social media, providing seamless transitions across each digital platform that you occupy, including your website, is essential. This can provide value in a number of different ways. It can provide a funnel for first-time website visitors to subscribe to and engage with your brand, it can encourage social sharing by website visitors through their own social media accounts, and it can have a significant positive impact when it comes to your website’s rankings in search results.
Adding Social Share Buttons
Encouraging social sharing on your website with social share buttons can increase the number of times people post your content across social media. This means more exposure for your social media accounts, your website, and your brand. Also, as Google and other search engines continue to evolve, the importance of establishing your website’s credibility is beginning to play a bigger and bigger role in search engine rankings. The more social media shares your website has received, the more perceived value it has for users and the higher it will appear in search results.